Your Media List Is in a Spreadsheet. Your Clients Are in Your Head.
That journalist got pitched twice this week) by two people on your team.
Client pipeline and media relationship tracking for PR firms
PR agencies run two pipelines at once: clients who pay retainers and journalists who give coverage. Most CRMs only handle the first one. Your media lists live in spreadsheets, pitch history lives in individual inboxes, and new business development lives in the partner's head. Booked55 gives PR agencies one place to track client relationships, manage media contacts, and make sure pitches and follow-ups do not fall through the cracks.
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Dual
Pipeline tracking
Full
Pitch history
Built-in
Follow-up reminders
Sound Familiar?
These are the problems we hear from PR agencies every day.
Media lists decay the moment someone leaves
Your best account manager built relationships with 200 journalists over three years. When they leave, those relationships and pitch preferences leave too (because they were never logged in a system the whole team could access.
Duplicate pitches burn media relationships
Two team members pitch the same journalist for different clients in the same week. The journalist notices. Your agency looks disorganized, and a relationship that took years to build takes one email to damage.
New business stalls when the team is on campaigns
Everyone is heads-down on client delivery. Nobody is calling prospects, following up on proposals, or nurturing the relationships that fill next quarter's retainer pipeline. BD stops when delivery starts) every single time.
Your Pipeline, Your Way
How Booked55 Fits Your Workflow
Track Your Client Pipeline
Drag prospects through stages: brief received, proposal sent, retainer signed, active campaign. See new business pipeline health alongside your delivery workload so BD never fully stops.
Manage Media Contacts in One Place
Log journalists, editors, and producers with beat tags, outlet info, and pitch history. Before anyone on your team sends a pitch, they can see who already reached out and what the response was.
Log Every Pitch and Follow-Up
Add notes after every outreach: who was pitched, the angle used, the response, and the follow-up date. No more reconstructing campaign activity from email threads when the client asks for a status update.
Stay in Front of Prospects and Clients
Send check-in emails to prospects who received proposals, clients approaching retainer renewal, and media contacts you have not pitched in a while. AI helps draft something relevant to their beat or industry.
Built around how you already think about your business
Frequently Asked Questions
Does Booked55 replace Cision or Muck Rack?
No. Those are media databases for finding journalists. Booked55 is where you track your relationships with them: pitch history, response patterns, beat preferences, and follow-up schedules.
Can I tag media contacts by beat and outlet?
Yes. Tag contacts by beat, outlet tier, and relationship status. Filter to build targeted media lists for each campaign without starting from a spreadsheet every time.
How do I prevent duplicate pitching?
Log every pitch as a note on the journalist's contact record with the campaign and date. Before pitching, your team can check the contact timeline to see recent outreach from any team member.
Can I track both client BD and media relations?
Yes. Use separate pipelines for new business and tag media contacts separately from client contacts. Everything lives in one system with full search and filter capabilities.
I run a boutique PR firm. Is this for me?
Boutique firms lose the most from media relationships that live in one person's head. A shared contact system with pitch history means your agency's relationships survive team changes.
What CRM do PR agencies typically use?
Many use HubSpot, monday.com, or PR-specific tools like Prowly. Booked55 is simpler and relationship-focused (built for agencies that need client pipeline and media contact tracking without enterprise complexity.
Two Pipelines. One System. Zero Duplicate Pitches.
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